Table of Contents
In this episode, David Pash, CEO of SiteSee, shares how his unconventional journey from engineering, construction, and commercial leadership led him into telecommunications with a mission to transform how wireless infrastructure is planned, managed, and monetized. As an investor turned CEO, David explains how SiteSee evolved from an early digital twin innovator into a telecom-focused software company helping tower owners and mobile network operators make faster, more confident infrastructure decisions through AI-powered digital twins.
David discusses the origins of SiteSee and how customer feedback shaped the company’s evolution from an RF planning tool into a platform that creates a trusted digital representation of towers and rooftops. He explains the concept of a “decision-ready digital twin” and how it enables customers to inspect, simulate, validate, and optimize infrastructure remotely, dramatically reducing planning time while improving engineering accuracy and operational efficiency.
The conversation explores the measurable business impact of SiteSee’s technology, including faster colocation approvals, reduced site visits, improved engineering productivity, accelerated time to revenue, and significant cost savings. David emphasizes that the true value of digital twins extends beyond visualization, helping infrastructure owners monetize assets, improve customer experience, and increase enterprise value through smarter workflows and AI-driven decision-making.
Looking ahead, David sees digital twins becoming deeply integrated into the workflows of tower companies worldwide. As AI continues reshaping telecommunications, he believes the future belongs to organizations that embrace intelligent automation, customer-driven innovation, and technology that enables faster decisions, safer operations, and more profitable infrastructure management.
Important Links
- Connect with David Pash on LinkedIn
- SiteSee website
- Let’s Get Digital with Carrie Charles
- Broadstaffglobal.com
About
David Pash is CEO of SiteSee, a digital twin software company transforming how telecommunications infrastructure is planned, upgraded and monetised. He works with tower companies and infrastructure partners to reduce site visits, accelerate upgrades and unlock greater value from their assets through practical, commercially focused technology. SiteSee’s platform is validated globally and used by major TowerCos, bringing proven next-generation digital twin capability to the US market. David is focused on turning innovation into measurable operational and financial outcomes.
30 years leading and scaling infrastructure businesses across Australia and global markets. His commercial relationships and strategic sales leadership are directly accelerating TowerCo customer acquisition and revenue growth.
